Galaxy RacerA global transmedia house focused on esports, gaming and lifestyle has announced a strategic partnership with a leading APAC-based Ad tech platform to develop, Tyroo. With Tyroo’s expertise and resources, Galaxy Racer aims to create unique and exciting activations for creators that will help them monetize and increase their influence while interacting with brands. Through research-driven, data-driven marketing solutions, Galaxy Racer and Tyroo aim to disrupt, redefine and create value in the Indian gaming and sports sector.
Commenting on the association, Romeo Misao, India Head of Galaxy Racer “At Galaxy Racer, we are relentlessly focused on growing our presence in India and investing in a growing number of local content creators. We’re excited to join hands with AdTech pioneers like Tyroo and look forward to taking a research-driven, data-driven approach to supporting our creators. It has been our constant endeavor to create an inclusive, holistic and experiential culture for India’s gaming and esports sector, and our association with Tyroo will help us in our crusade to redefine this space.
“We believe gaming, in-app advertising and esports provide a huge opportunity for brands to reach untapped audiences. As the world continues to move towards a privacy-centric world, brands are looking to expand their media plans to connect with consumers. We want to create an ecosystem for our customers powered by information, transparency and a unique audience. We believe this partnership will both add to the shared goal for our team and impact the gaming and esports landscape through our innovative solutions.” said Akshay Mathur, Chief Revenue Officer, Tyroo.
With a global presence spanning the Middle East, North Africa, Southeast Asia, South Asia and Europe, Galaxy Racer powers over 100 content creators with over 500 million followers and generates over 2.5 billion monthly views. It has 5 main verticals including Competitive Teams (Nigma Galaxy, a merger between Team Nigma and Galaxy Racer), Content Creators (GXR Creators), Content and Events Production (GXR Studios), Consumer Products (GXR Limited) and GXR Records. newly created record label.
Tyroo offers solutions spanning the marketing funnel, including a creative experience SaaS platform. The company recently incubated its gaming division – Tyroo Comet. Galaxy Racer has partnered exclusively with Tyroo Comet to create brand partnerships across its media portfolio in the Indian market. Leveraging Tyroo Comet’s brand-specific live streaming media technology solutions, Galaxy Racer will look to develop its sports and gaming content creator IPs in 2022 and beyond.