Women line up for companies offering WFH

In the post-Covid world, women are gravitating towards organizations that provide the benefits of working from home. Companies that offer work-from-home (WFH), work-from-anywhere (WFA) or even hybrid models said they are seeing an increase in the number of female applicants. Some of them are already starting to feel the impact in terms of better gender diversity numbers.

At RPG Group, there’s been a 15-20 percent jump in the number of women applying for jobs, which the company says is helping it meet its diversity goals faster. Edtech unicorn Eruditus Group has seen the proportion of women increase from 41% before the pandemic to 51% at various levels. In middle leadership levels, it has increased from 37% to 47%.

HR technology startup Springworks, which has 100% WFH, has seen its proportion of women increase from 30% to 35%.

It says that working from anywhere has given them access to talent in tier 2-3 cities that the lender would otherwise not have access to.

“Our telecommuting policy encourages more women to apply,” said Supratik Bhattacharyya, chief talent officer at RPG Group. “There’s a lot of interest, literally on a daily basis, from women who appreciate that we’re making the workplace more friendly and inclusive for them.”

The Mumbai-based company has categorized employees based on roles, and most offer the option to work from home up to 50% of the time, while some categories are even entitled to 100% telecommuting.

Ashwin Damera, CEO of Eruditus, said: “Many women who previously did not apply participated when we decided to go 100% work from home. “We’ve seen across the country how this movement has encouraged women’s participation in the workforce.”

“win-win situation”

Hiring women — including those looking for a second career — has become a core talent strategy in most industries, and offering them flexibility will go a long way in attracting and retaining them, experts say.

At a women-only career fair held by diversity consultancy Avtar in early July, about 35% of roles mentioned that location was not a constraint, and 41% of other available positions offered options for hybrid working. . Ather Energy, Amazon, Mastercard,

GIC was among the companies that participated. “WFH’s efficiency and flexibility allows employers to be geographically aware while hiring women,” said Savondriya Rajesh, founder and president of Avtar Group.

“Most companies tend to have a mixed portfolio, which is a win-win situation for diverse talent as well as employers.”

Manisha Mohan, director of design at Emeritus India and APAC – she joined the group at the end of March – is among the people for whom the option to work completely remotely was important.

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