Gatorade is one of the most popular sports drink brands and the most popular sports drink in the United States.
Gatorade was invented at the University of Florida as a recovery drink for Florida Gator footballers, and today is manufactured by PepsiCo. The sports drink is marketed as “performance athlete fuel” because it contains electrolytes, which are essential minerals, not caffeine – a stimulant.
Gatorade dominates the sports drink market as the official sponsor of many elite athletes and teams, and is a popular staple in many homes across America.
However, the sports drink did not have much success in Europe due to a ban on one of its main ingredients.
Why has Gatorade been banned in other countries?
In 2012, the European Union banned an ingredient called brominated vegetable oil (BVO), an ingredient used in the manufacture of Gatorade. As a result, the sports drink was discontinued in Europe. The same ingredients have been banned in Japan, although the U.S. Food and Drug Administration (FDA) considers Gatorade to be safe for consumption.
Since then, Gatorade has dropped the ingredient, and in 2013, Gatorade signed a sponsorship deal with FC Barcelona and football legend Lionel Messi, in an effort to revive the drink’s popularity.
What other countries have this ban?
However, Gatorade also contains food colours, yellow 5 and yellow 6, which provide vibrant drink colors. These artificial colors are banned in the European Union in infant and child foods, and any product containing these dyes must also contain a warning. Yellow 5 and Yellow 6 are completely banned in Norway and Austria.
Popular American foods banned in other countries
BVO is a common additive in citrus-flavored soft drinks like Mountain Dew. According to the Mayo Clinic,[brominated vegetable oil] It is sometimes used to keep the citrus flavor from separating in sodas and other beverages.
Like Gatorade, Skittles contain Yellow 5, Yellow 6 and Red 40 food colors. These additives are known to have harmful effects on young children, so they are banned in infant formulas in the European Union, and foods containing dyes carry a warning label. . Norway and Austria ban them completely.
Ritz Crackers is one of the leading brands in the cracker industry in the United States. The cracker of the same name contains partially hydrogenated cottonseed oil, an industrial trans fat banned in Switzerland, Austria, Hungary, Iceland, Norway and Denmark.
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