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Kim Kardashian and Kylie Jenner are among those criticizing the latest Instagram updates.
The couple, who have 687 million followers, shared the post that went viral about Instagram wanting to be TikTok.
The post asks, “Make Instagram Instagram again.”

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Kardashian and Jenner are two of the many users who aren’t happy with the social networking site’s new look.
Insta head Adam Mosseri noted the criticism and shared a video.
👋🏼 A lot is happening on Instagram right now.
I wanted to address some of the things we’re working on to make Instagram a better experience.
Please let me know what you think 👇🏼 pic.twitter.com/x1If5qrCyS
Adam Mosseri (@mosseri) 26 July 2022
He said, “More and more Instagram will become videos over time,” but added that the platform will “continue to support” photos, as it all started like this.
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Kim Kardashian and her four children having fun on the beach in family photos
Noting that the full-screen feed “isn’t good yet,” he insisted, “we’re going to have to move it somewhere good if we’re going to ship it to the rest of the Instagram community,” acknowledging that it only went to some users and was a test.
Mosseri added of the recommended posts, “If you see things in your feed that are recommendations that you don’t care about, that means we’re doing a poor job ranking, and we need to improve.”
“We will need to evolve because the world is changing rapidly and we will have to change with it,” he concluded.
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