Anthony Radić, chief executive of New Perth Glory, says the club needs to be rebuilt from its foundations after being hit hard by the rolling effects of the COVID-19 pandemic.
Glory was shocked earlier this month when CEO Tony Pignata announced that he would be leaving the club on September 30 to return home to Victoria.
Radich was revealed as Pignata’s replacement on Monday, with his role starting immediately.
Glory is in rebuilding mode both on and off the field after several stagnant seasons.
Perth’s men’s first-team side finished last last season, with coach Richard Garcia sacked in March.
Since then Ruben Zadkovic has been appointed coach on a permanent basis, and has signed former Millwall and Bolton Wanderers defender Mark Bevers, attacking midfielder Ryan Williams, Ireland midfielder Aaron McNeiff and fringe midfielder Mustafa Amini.
Radić has spent the past five years at NBL outfit Perth Wildcats, where he served as commercial general manager.
Prior to that, he worked at Glory as Head of Commercial Operations and Chief Operating Officer of the Club.
During his first stint at Glory, Radich helped the club secure 10,000 members for the first time.
Now, he set himself the task of rebuilding glory.
“The last two seasons have been very tumultuous for the club, with the men’s and women’s team undoubtedly among the Australian professional teams most severely affected by the COVID-19 pandemic,” said Radic.
“As someone who loves the club and the sport, it has deeply pained me to see the toll these challenges have taken on everyone associated with Glory and I am determined to ensure that I and my team can now make a huge difference both commercially and operationally.
“I am certainly not ignorant of the enormity of the task and the challenges that lie ahead for all of us at the club.
“We need to rebuild its foundations on and off the field.
“It’s always darker before dawn and administratively we’re faced with an almost zero proposal.”