Jordan Bell UFO thriller “Nope” topped the charts in North America in its first weekend in theaters with sales estimated at $44 million, Universal Pictures reported Sunday. While it doesn’t come close to making the $71 million “Us” debut, it’s still hugely impressive for an original R-rated movie — and even more pandemic for the original script.
No, which opened in 3,785 theaters in the United States and Canada, is Bill’s most expensive film to date with a production budget of $68 million, not counting marketing and promotional costs. The production cost of “Us” was about $20 million, while “Get Out” was made for only $4.5 million. Both films eventually grossed over $255 million worldwide.
Critics were largely positive about ” nostarring Daniel Kaluuya, Kiki Palmer and Stephen Yeon, praises UFO films such as “Close Encounters of the Third Kind” and “Signs,” and is currently resting at 83% on Rotten Tomatoes.
“It’s a fantastic number,” said Jim Orr, president of Universal for local distribution. “It’s amazing how broad her play is, too.”
“Jordan Peele made a great movie,” Orr added. “It’s something to see on the big screen.”
The movie got off to a strong start with $6.4 million from Thursday previews. By the end of Friday, he had made $19.3 million. About 68% of the opening weekend audience were between the ages of 18 and 34, which is the “nice place” for a horror movie. The audience was also quite diverse according to the polls, reporting 35% Caucasian, 33% Black, 20% Hispanic and 8% Asian.
And many chose to try “No” in IMAX, which represented about $5.2 million of its first weekend earnings.
“It is incredibly gratifying to see a visionary like Jordan Peele, who represents a new generation of filmmakers, use our technology in groundbreaking ways and create an experience that is meant to be seen in IMAX,” said Rich Gelfond, CEO of IMAX.
Word of mouth will be crucial in the coming weeks for No, which begins international release on August 12.
“Jordan Peele’s inaugural weekend isn’t the right yardstick. We have to see where a month from now,” Paul Dergarabedian, senior media analyst at comScore, said. “No” could have strong, long-term playability as word comes out. Needs One only has to look at Elvis to see that a movie doesn’t have to be too open-ended to be a hit.”
“No” hit “Thor: Love and Thunder” at number two in its third weekend. The Disney and Marvel movie starring Chris Hemsworth and Natalie Portman added $22.1 million, bringing its global total to $598.2 million.
Universal’s “Minions: The Rise of Gru” took third place with $17.7 million in its fourth week. The motion picture grossed $640.3 million worldwide.
Meanwhile, Sony’s release of the bestseller “Where the Crawdads Sing” has a modest second drop in the weekend. The film starring Daisy Edgar-Jones added an estimated $10.3 million from 3,650 locations. It has now made $38.3 million domestically.
Paramount’s “Top Gun: Maverick” wrapped up the top five in its ninth weekend with an additional $10 million. Earlier this week, the release surpassed “The Avengers” to become the ninth largest domestic release ever with a total release now totaling $635.6 million.
In a limited edition, “Marcel the Shell with Shoes On” continued its expansion and grossed $846,950 from 590 theaters.
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